Beige is a choice. We just made a different one.

Colour-first décor for people who want their room to say something.

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Your room needs personality ★

Why we started

Indian décor gives you two options: cheap and disposable, or priced for a house you don't own yet. Everything in between is beige. We make the pieces we wanted and couldn't find.

Made in India isn't a sticker

We design every piece and make it here. Shorter runs, faster changes, and colours we'd never get from an importer's catalogue.

What we believe

  • Made here, for here

    Indian rooms. Indian rentals.

  • Nothing here is precious

    Décor you can afford to change your mind.

  • Colour first, always

    Beige was never the safe choice.

  • Nothing in here is shy

    Bat ears, drips, ducks.

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Start somewhere loud.

One thing in your room that isn't beige.

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